We’ve covered a lot of ground this week, from getting your mind right to nailing your Three P’s. Now, it’s time for the pièce de résistance: the Proof & Benefit Cake!

Layered Proof & Benefit Cake 🎂

No offer is complete without layers of yummy proof and enticing benefit sprinkles on top. Here’s what we’re talking about:

• Benefits: What your offer actually does for your customer
• Reviews: Real words from happy customers
• Visuals: Show, don’t just tell
• Testimonials: More detailed stories of customer success
• Social Proof: Numbers, awards, media mentions

But here’s the kicker: You don’t want to just throw these up willy-nilly. You want to layer and fold them into the story you’re telling. The very possible transformation you’re promising.

Let’s see it all in action:

🍰 “The Single Shot Round Blow-Dryer Brush: Blow-Drying Has Never Been Easier! [Benefit Layer]

🍰 Combines the hot air of a blow-dryer with the structure of a round brush to create waves, curls and a smooth, shiny blowout in one quick, simple step. [2 Layers of Crunchy Bit Benefits]

🍰 Perfect for shorter hair styles! [Specific Use Case Frosting]

⭐⭐⭐⭐⭐ ‘This brush changed my life! I save 20 minutes every morning now.’ - Sarah T. [Review + Specific Benefit Sprinkles]

🍰 Our Best Seller! [Social Proof Edible Gold]

🍰 Only $120 - that’s less than a month of blowouts! [Price Justification Candles]

See how it all comes together? It’s like a beautiful, irresistible 7 layer offer cake!

Now, I know what you’re thinking: “This is great and all, but how am I supposed to gather all this data, write all this sexy, concise, persuasive copy, and upload it or update execution for EVERY offer, EVERY month (let alone every email, product description or landing page)?”

Well, my friend, that’s where I come in with a little something special:

​ 🚀Introducing: The Stay Ready Retainer 🚀​

Imagine having a copywriting wizard (that’s me!) in your back pocket, ready to whip up 21 custom copy assets designed to move the needle for YOUR business.

Here’s how it works:

1. We apply our Ride or Buy Framework to your business (remember all those questions about knowing your people? That’s part of it!)
2. Together, we craft a strategy that aligns with your goals
3. We deliver 21 custom copy assets -- designed to make your offer irresistible

We’re talking:

- Promo emails that make people click faster than they can say “shut up and take my money”

- Social media posts that stop the scroll and start the conversation

- Landing pages so hot, they should come with a fire extinguisher

All tailored to YOUR unique needs, YOUR people, and YOUR offer.

Ready to make your offer so irresistible, it practically sells itself? Here’s how to get started:

1. Hit reply and say “I’m in!”
2. We’ll lock in a quick call to assess the Ride or Buy Framework & Formula to your offer and goals.
3. Then, we’ll craft a month to month copy package that aligns with those goals
4. Before you know it, you’ll have 21 custom copy assets (with your first week of assets ready 2 go in 48 hours) ready to set you and your business up for some lazy mula

So, what do you say? Ready to turn your offer into whole irresistible, “shut up and take my money” kind of deal?

LET'S GOOOOO!

Christina Torres​
​Chief Creative Officer
​Run & Tell That - Copy. Content. Culture.
​w: www.runandtellthat.co e: christina@runandtellthat.co​

P.S. Still have questions? Reply to this email, and let’s chat. Your success is my obsession, and I’m here to help you every step of the way!