Reader Most (great) EAs are doing Chief of Staff work for Executive Assistant pay—and companies know it. Here's what I mean: You're not just managing a calendar. You're making strategic decisions about your exec's time (which is probably worth $500/hour). You're managing budgets (sometimes in the millions), coordinating cross-functional projects, building systems that didn't exist before you got there, and solving problems your exec doesn't even know exist yet. That's Chief of Staff work....
3 days ago • 1 min read
Reader Not to be dramatic, but your website copy might be sabotaging your sales RIGHT NOW while you’re busy doing… literally everything and anything else. The truths? Most entrepreneurs are leaving serious money on the table because they can’t articulate their value in a way that makes prospects feel SEEN. You know that “is Instagram listening to my thoughts?!” feeling? YOUR copy should give people THAT. Good news: I’ve bottled that magic into a workshop you can watch anytime. 🔥 QUICK COPY...
7 months ago • 2 min read
Reader!!!! So you scored tickets to Bad Bunny’s summer residency in Puerto Rico?! ICONIC. Maybe you’re still deciding if your bank account can handle it? Either way, this email is a little out of the ordinary because I’m NOT a vacation vlogger. But honestly, how could I possibly gatekeep how to do P effing R on a budget that doesn’t make you stress-eat airport Auntie Anne’s? QUICK BACKGROUND: I went to Puerto Rico in April for my "avoid the crash-out" vacay and wanted to share all my tips...
7 months ago • 4 min read
Reader... So here’s the deal – I’m considering running a monthly Stay Ready Workshop series that covers everything from: Quick Copy That Converts (like the one I just did) Quick Market Research That Validates $$$ Offers Quick Content Plans That Save You Time (and hair) Quick DIY Brand Voice & Vibe Generator And more “Quick ___ That ___” goodness I really love nerding out about this stuff so it's a no brainer for me. But before I go all in, I want to make sure this is something y’all actually...
9 months ago • 1 min read
Reader? Have you ever tried defining your brand voice and ended up with some snooze-worthy adjectives like “professional,” “warm,” or “authentic”? That’s about as helpful as your aunty telling you to “just be yourself” before the blind date she set you up with. THANKS TITI, but that doesn’t tell me what to say when they ask me about my hobbies or how many kids I want. (do people still have those....?) The Shondaland Hack That’ll Save Your Damn Life: So here’s what the TV world does and I’m...
9 months ago • 2 min read
Reader, fellow do-it-all-er! Remember filling out your own college financial aid forms because your parents were working double shifts or simply didn’t know where to start? Or advocating for abuela at doctor's appointments because the system wasn't built for her? Translating not just language, but entire worlds of institutional barriers nobody prepared your family for? That unpaid labor wasn’t just about tech support – it was about surviving systems designed to exclude. Banking forms your...
9 months ago • 2 min read
Ummm right, So I was driving yesterday, feeling some type of way about SMS marketing, and just had to PULL OVER to record my thoughts. (and grab my dunkin mobile order). Ya know, SMS is a lot like that close friend who knows exactly when to check in. It's personal in the best way. Start paying attention to the brands you actually love hearing from. For me, my skincare faves? yes please. Wisp reminders for my lady business? thanks boo. Just in time for PR trip numero dos. But is this SMS...
9 months ago • 1 min read
Reader!!! SoOoOo... I went on an Instagram break a few weeks ago. (because sometimes you just need to NOT see another infographic about how to "show up authentically" while filtering your face to the gawds). When I finally emerged from my social media cave, TikTok was HOT(and on the verge of collapse JK JK), and I dove in headfirst. And CHILD. Let me tell you who/what/where tickles my brain's fancy: Lady Grayy Wigs. Not because I needed a new 'do (though their wigs are GIVING). But because...
9 months ago • 2 min read
Hey Reader, Sound familiar? "I've been procrastinating on my website copy for MONTHS. With your framework, I wrote the whole thing in ONE WEEKEND—and I've already had three people book discovery calls directly from my site!" That message from Jessica, a wellness coach and mom of two who runs an online business while working full-time, as a chiro, made my whole month. Jessica was stuck in a cycle that might sound familiar: 😤 Starting her website copy, then scrapping everything and starting...
9 months ago • 1 min read