Interviewer: "Why do you want this job?"

What you're thinking: Because I need money and you're hiring.

What you say: "I think it would be a great fit and I'm really excited about the opportunity to grow."

Vague. Generic. Forgettable.

That's a $70K answer.

Here's the $120K answer:

"Three things drew me to this role. First, the scope—supporting a COO at a high-growth company means I'd be working at the strategic level I'm ready for. Second, I've been following [Company]'s work in [specific area], and I respect how you're [specific thing they're doing well]. And third, I talked to Sarah on your team during the process, and the way she described the culture—collaborative but high-performing—aligns with how I work best. This feels like the right next move."

Why this works:

1. Specific (not "it seems like a good opportunity")
2. Strategic (you understand their business)
3. Culture fit (you did your research)
4. Forward-looking ("next move" implies progression)

They hear: This person actually wants THIS job. Not just any job.

The Interview Ready Playbook ($47) includes:

• The 3-part framework for "Why this company?"
• How to research companies when they're private/small
• What to say when you're honestly desperate for a job (without sounding desperate)
• How to turn "I need money" into "I'm strategically evaluating my options"
• The questions that prove you did your homework

$47 to sound like you actually want the role (not just any paycheck).

Christina Torres​
​Chief Creative Officer
​Run & Tell That - Copy. Career. Culture.
​w: www.runandtellthat.co e: christina@runandtellthat.co​