Reader, let me ask you something I ask every client who tells me they hate marketing or refuse to post on social media:

How exactly do you expect people to find you?

Like... for free?

How do you plan to build trust with potential employers before you ever land in their inbox?

How are recruiters supposed to know you exist when your LinkedIn looks like a digital ghost town circa 2017?

Here's the truth: You either need to pay or you need to play.

And honestly? Playing sounds way more fun.

The Old Way Is ☠️

We used to believe that it's who you know that gets you the job.

Network your way in. Get a referral. Know somebody who knows somebody. That's not wrong. But it's incomplete.

In 2025-2026, the game has shifted. Now it's about who knows YOU.

Think about it: Two candidates apply for the same Chief of Staff role.

Same experience. Same resume polish.

But one of them has been showing up on LinkedIn for the past six months.

Sharing insights about executive operations, documenting lessons from supporting C-suite leaders, building a visible track record of strategic thinking.

The other one? Radio silence since they updated their job title in 2022.

Who do you think the recruiter reaches out to first?

Who do you think the hiring manager already trusts before the interview even starts?

You Are the Product. Start Marketing Like It.

If you were launching a business, you wouldn't just build a website and pray people stumble across it. You'd create content. You'd build trust.

You'd give people a reason to choose you over the 47 other options in their inbox.

Your career works the same way.

The question isn't should you post on LinkedIn.

The question is: how do you do it in a way that's low-lift, high-impact, and actually feels like you?

How do you strategically show your personality, your expertise, and your value without feeling like you're performing for the algorithm?

Enter: The Content Pillars Framework

It's not a new concept (at least not in marketing). And frankly I'm sick that I didn't think of it sooner. But here we are... fast forward to 1/19/2026.

I just went through JT O'Donnell's Executive LinkedIn Bootcamp, and it completely reframed how I think about professional visibility.

JT is the founder of Work It Daily and has helped thousands of professionals stop hiding and start getting found.

"Executives often believe silence preserves power. That belief was formed in an era where authority was validated privately. In today's market, authority is validated publicly and continuously. Silence no longer signals confidence, it signals disengagement."

OUCH! Read that again (just in case)

Silence doesn't make you look busy or important anymore. It makes you look invisible.

But how do you show of your unique brand of "killing it!" without coming off as a cringey Linkedin influencer or worse, a scammer?

She calls it Pro Voice (its a book too) and it's built around five content formats that let you document your expertise instead of performing for likes.

The Pro Voice Content Pillars (Borrow Them)

1. THEN vs. NOW

Show how your field or approach has evolved. What did your job look like five years, ten years ago versus today? What outdated advice are people still following?

Example: "THEN: EAs managed calendars. NOW: We manage initiative effectiveness."

2. STORYTIME

Share a real experience that demonstrates your expertise. The project you saved. The system you built. The call you made when your exec wasn't available.

Example: "The day I realized I wasn't 'just' an EA told through the disaster in my first 90 days on the job that changed everything."

3. CONTRARIAN POV

Challenge conventional wisdom. What does everyone believe that you know is wrong?

Example: "Unpopular opinion: The best EAs aren't the most organized. They're the best anticipators."

4. INDUSTRY OBSERVATION

Call out a trend you're noticing in your space. What's happening in the market that people aren't talking about?

Example: "Chief of Staff roles are exploding in 2026. Here's why and what it means for EAs."

5. LISTICLE

Quick-hit value that's easy to consume. Three signs of X. Five questions to ask about Y.

Example: "5 questions I ask before accepting any executive support role."

Why This Works (Especially If You Hate "Content")

Here's what I love about JT's approach: you're not creating content. You're documenting expertise. (and you need to be doing that anyway.)

You already have the stories. You already have the opinions.

You already have years of experience that taught you things most people don't know.

You're just documenting it in a format that lets the right people find you.

As my girl, JT puts it: "You don't need permission to be powerful. You need proof."

LinkedIn is where you can leave that proof.

Your Move

This week, I want you to try one thing:

Pick ONE of those five pillars and write a post. It doesn't have to be perfect. It doesn't have to go viral. It just has to exist.

Because right now, your expertise is invisible. And invisible doesn't get hired. Visibility does.

Let's get you found.

Christina Torres​
​Chief Creative Officer
​Run & Tell That - Copy. Career. Culture.
​w: www.runandtellthat.co e: christina@runandtellthat.co​

P.S. If you want help identifying YOUR content pillars, the specific stories, insights, and expertise that will position you for that dream role— that's exactly what we dig into in the EA Power Hour. One hour. Your career. Let's map it out. [Book yours here]​