Oh Hey Reader,

You’ve got your mind right, you’ve nailed down your offer details.

Now it’s time to aim that offer right at your people’s hearts (in a good way, not a creepy way).

Let’s GOOOO!

“Where my [your hive here] at?” 🐝

To make your offer irresistible, you need to know:

1. Where they hang out (DMs, inbox, stories, mall, Pinterest?)
2. Where they are in the purchase cycle (First time? Repeat customer?)
3. How they feel about their desires, the problem you solve, and products like yours before, during, and after they buy

This last point? It’s what juicy sales messages are made of...

The Three P’s 🎭

Now, here’s where the magic happens. We’re talking about the Very Possible Powerful Promise formula:

This You Fam? + Nagging Problem + Totes Doable Want + Get Outta My Head #Goals

Let’s break it down:

• This You Fam? Speak directly to your ideal audience
• Nagging Problem: Address the issue they’re facing
• Totes Doable Want: Show them the solution is within reach
• Get Outta My Head #Goals: Paint a picture of the end result

For example: “Hey busy and bored! Tired of your hair taking forever to dry? Want salon-worthy locks in half the time? Imagine rolling out of bed with bouncy, shiny hair every day. The Single Shot Round Blow-Dryer Brush makes it all possible!”

Ya feel me? Focuses on where they at, where they don't wanna be, what's achievable what the hell it is. Boom!

Oh, and since I clearly can't count (LOL) I got one more juicy tidbit I know you'll love. Tomorrow, we’re for sure-zy diving into the cake underneath the cherry on top: Layers on layers of proof and benefits.

Plus, I’ve got a special surprise that’ll make crafting these irresistible offers a breeze.

P.S. Struggling to nail down your Three P’s? Hit reply, and let’s work it out!

Christina Torres​
​Chief Creative Officer
​Run & Tell That - Copy. Content. Culture.
​w: www.runandtellthat.co e: christina@runandtellthat.co​

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