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Reader, fellow do-it-all-er! Remember filling out your own college financial aid forms because your parents were working double shifts or simply didn’t know where to start? Or advocating for abuela at doctor's appointments because the system wasn't built for her? Translating not just language, but entire worlds of institutional barriers nobody prepared your family for? That unpaid labor wasn’t just about tech support – it was about surviving systems designed to exclude. Banking forms your titi (auntie) couldn’t access. Medical care that dismissed their concerns. Educational opportunities they were pushed away from. And now here you are, doing ALL the things in your business because: 1) You’ve always been the one who figures shit out 2) Nobody taught you it was okay to NOT do everything 3) Carrying that “I must succeed where they couldn’t” weight (and luckily some things have got better than worse, although it's getting real Handmaid's final season out there...) Let me be real: learning another skill might feel impossible when you’re already everyone’s solution provider. But this one? Learning to write converting, engaging, and on vibe copy? This the one that gives back time (and paper $$$). That's why I'm so excited (and neurotic) about the content and systems inside The Stay Ready Course Suite. It takes everything you already know how to do – adapt quickly, speak directly, solve problems – and turns it into marketing magic that feels authentic to YOU. It turns all those communication, organization, and research superpowers I've honed and developed into some sick marketing strategies that are timeless + deliver juicy copy that does all the heavy lifting (for once). Copy that converts isn't about perfection. It's about clarity. And baby, you've been making yourself clear in impossible situations your whole damn life. (can I get an amen!!!!) Join the waitlist. We're just weeks away from dropping (and don't forget to join the workshop this Friday!) Your family didn't give you a uniform for all those unpaid jobs, but I'm giving you something better: a framework that makes your marketing as effective as your crisis management skills. Let’s get you right, Christina Torres P.S. You’ve spent years translating the world for everyone else. This is me translating marketing for you – no gatekeeping, no BS, just systems that work. P.P.S. If you've ever explained a complicated bill to your parents in two languages, you can ABSOLUTELY write copy that sells. Trust me on this one.
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Founder & Chief Creative Officer @ 🏃🏽♀️ Run & Tell That • ✍🏼 Ride or Buy Sales Pages 💸 🎨⚙️ | Reel Luvah • Strategist • Done'n A Day Copywriter • Hyper-focused • Under-caffeinated • Periodt!
Reader Companies hiring EAs for "culture fit" just want someone who won't blink an eye when they're being exploited. #facts Here's what my 💩 mierda meter hears when they say "culture fit": You're in an interview. Everything seems fine. The responsibilities are responsibility-ing. The exec is exec-ing and seems nice enough. Then they say, "We really pride ourselves on our culture here. It's important that new hires are a good culture fit. Would you say you're a team player? Are you flexible?...
Reader Most (great) EAs are doing Chief of Staff work for Executive Assistant pay—and companies know it. Here's what I mean: You're not just managing a calendar. You're making strategic decisions about your exec's time (which is probably worth $500/hour). You're managing budgets (sometimes in the millions), coordinating cross-functional projects, building systems that didn't exist before you got there, and solving problems your exec doesn't even know exist yet. That's Chief of Staff work....
Reader Not to be dramatic, but your website copy might be sabotaging your sales RIGHT NOW while you’re busy doing… literally everything and anything else. The truths? Most entrepreneurs are leaving serious money on the table because they can’t articulate their value in a way that makes prospects feel SEEN. You know that “is Instagram listening to my thoughts?!” feeling? YOUR copy should give people THAT. Good news: I’ve bottled that magic into a workshop you can watch anytime. 🔥 QUICK COPY...