Reader, fellow do-it-all-er! Remember filling out your own college financial aid forms because your parents were working double shifts or simply didn’t know where to start? Or advocating for abuela at doctor's appointments because the system wasn't built for her? Translating not just language, but entire worlds of institutional barriers nobody prepared your family for? That unpaid labor wasn’t just about tech support – it was about surviving systems designed to exclude. Banking forms your titi (auntie) couldn’t access. Medical care that dismissed their concerns. Educational opportunities they were pushed away from. And now here you are, doing ALL the things in your business because: 1) You’ve always been the one who figures shit out 2) Nobody taught you it was okay to NOT do everything 3) Carrying that “I must succeed where they couldn’t” weight (and luckily some things have got better than worse, although it's getting real Handmaid's final season out there...) Let me be real: learning another skill might feel impossible when you’re already everyone’s solution provider. But this one? Learning to write converting, engaging, and on vibe copy? This the one that gives back time (and paper $$$). That's why I'm so excited (and neurotic) about the content and systems inside The Stay Ready Course Suite. It takes everything you already know how to do – adapt quickly, speak directly, solve problems – and turns it into marketing magic that feels authentic to YOU. It turns all those communication, organization, and research superpowers I've honed and developed into some sick marketing strategies that are timeless + deliver juicy copy that does all the heavy lifting (for once). Copy that converts isn't about perfection. It's about clarity. And baby, you've been making yourself clear in impossible situations your whole damn life. (can I get an amen!!!!) Join the waitlist. We're just weeks away from dropping (and don't forget to join the workshop this Friday!) Your family didn't give you a uniform for all those unpaid jobs, but I'm giving you something better: a framework that makes your marketing as effective as your crisis management skills. Let’s get you right, Christina Torres P.S. You’ve spent years translating the world for everyone else. This is me translating marketing for you – no gatekeeping, no BS, just systems that work. P.P.S. If you've ever explained a complicated bill to your parents in two languages, you can ABSOLUTELY write copy that sells. Trust me on this one.
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Founder & Chief Creative Officer @ 🏃🏽♀️ Run & Tell That • ✍🏼 Ride or Buy Sales Pages 💸 🎨⚙️ | Reel Luvah • Strategist • Done'n A Day Copywriter • Hyper-focused • Under-caffeinated • Periodt!
Reader... So here’s the deal – I’m considering running a monthly Stay Ready Workshop series that covers everything from: Quick Copy That Converts (like the one I just did) Quick Market Research That Validates $$$ Offers Quick Content Plans That Save You Time (and hair) Quick DIY Brand Voice & Vibe Generator And more “Quick ___ That ___” goodness I really love nerding out about this stuff so it's a no brainer for me. But before I go all in, I want to make sure this is something y’all actually...
Reader? Have you ever tried defining your brand voice and ended up with some snooze-worthy adjectives like “professional,” “warm,” or “authentic”? That’s about as helpful as your aunty telling you to “just be yourself” before the blind date she set you up with. THANKS TITI, but that doesn’t tell me what to say when they ask me about my hobbies or how many kids I want. (do people still have those....?) The Shondaland Hack That’ll Save Your Damn Life: So here’s what the TV world does and I’m...
Ummm right, So I was driving yesterday, feeling some type of way about SMS marketing, and just had to PULL OVER to record my thoughts. (and grab my dunkin mobile order). Ya know, SMS is a lot like that close friend who knows exactly when to check in. It's personal in the best way. Start paying attention to the brands you actually love hearing from. For me, my skincare faves? yes please. Wisp reminders for my lady business? thanks boo. Just in time for PR trip numero dos. But is this SMS...