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Reader!!! SoOoOo... I went on an Instagram break a few weeks ago. (because sometimes you just need to NOT see another infographic about how to "show up authentically" while filtering your face to the gawds). When I finally emerged from my social media cave, TikTok was HOT(and on the verge of collapse JK JK), and I dove in headfirst. And CHILD. Let me tell you who/what/where tickles my brain's fancy: Lady Grayy Wigs. Not because I needed a new 'do (though their wigs are GIVING). But because this brand is absolutely CRUSHING the community-building game. They've turned TikTok Lives into QVC-meets-slumber-party vibes where people aren't just buying β they're BELONGING. And yes, I bought THREE wigs today. Not just because they're gorgeous, but because the free styling and wearing kit they throw in as a bonus is INSANE. (They also shout you out by name which makes you feel like a damn celebrity.) Plus, I've been FIENDING to go copper or blonde without dropping $400+ on salon visits three times a year. These wigs = instant gratification without the damage. GENIUS. This isn't your typical "buy my stuff" transaction tho. It's intimate. It's real. It's people showing up for each other while just happening to snag a fabulous wig. (and there's three accounts with different reps -- so your vibe, your choice) And it hit me β THIS is what we all need to get back to. Building genuine connections that aren't just "gimme your credit card" transactions. The REAL AHA MOMENT? Their TikToks follow EXACTLY what I teach in my welcome sequence framework:
Which brings me to my two tiny requests:
I promise I won't just dump content and ghost you β I'll be there answering your questions on video, cheering you on, and making sure you EXECUTE. Because what good is advice if you don't actually use it? Looking at all the untouched courses in my digital library... I see you. Yap soon (LOL), Christina Torresβ
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Founder & Chief Creative Officer @ ππ½ββοΈ Run & Tell That β’ βπΌ Ride or Buy Sales Pages πΈ π¨βοΈ | Reel Luvah β’ Strategist β’ Done'n A Day Copywriter β’ Hyper-focused β’ Under-caffeinated β’ Periodt!
Reader Companies hiring EAs for "culture fit" just want someone who won't blink an eye when they're being exploited. #facts Here's what my π© mierda meter hears when they say "culture fit": You're in an interview. Everything seems fine. The responsibilities are responsibility-ing. The exec is exec-ing and seems nice enough. Then they say, "We really pride ourselves on our culture here. It's important that new hires are a good culture fit. Would you say you're a team player? Are you flexible?...
Reader Most (great) EAs are doing Chief of Staff work for Executive Assistant payβand companies know it. Here's what I mean: You're not just managing a calendar. You're making strategic decisions about your exec's time (which is probably worth $500/hour). You're managing budgets (sometimes in the millions), coordinating cross-functional projects, building systems that didn't exist before you got there, and solving problems your exec doesn't even know exist yet. That's Chief of Staff work....
Reader Not to be dramatic, but your website copy might be sabotaging your sales RIGHT NOW while youβre busy doingβ¦ literally everything and anything else. The truths? Most entrepreneurs are leaving serious money on the table because they canβt articulate their value in a way that makes prospects feel SEEN. You know that βis Instagram listening to my thoughts?!β feeling? YOUR copy should give people THAT. Good news: Iβve bottled that magic into a workshop you can watch anytime. π₯ QUICK COPY...