Founder & Chief Creative Officer @ 🏃🏽♀️ Run & Tell That • ✍🏼 Ride or Buy Sales Pages 💸 🎨⚙️ | Reel Luvah • Strategist • Done'n A Day Copywriter • Hyper-focused • Under-caffeinated • Periodt!
SMS is having a MOMENT (but is it right 4 u?)
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Ummm right, So I was driving yesterday, feeling some type of way about SMS marketing, and just had to PULL OVER to record my thoughts. (and grab my dunkin mobile order). Ya know, SMS is a lot like that close friend who knows exactly when to check in. It's personal in the best way. Start paying attention to the brands you actually love hearing from. For me, my skincare faves? yes please. Wisp reminders for my lady business? thanks boo. Just in time for PR trip numero dos. But is this SMS shizinit for every business. Well that depends, right?! If your people are living their best inbox life and making purchases through email, don't fix what ain't broken. If they're TikTok shopping creatures who convert straight from the FYP, respect their journey! Tea? SMS does cost more than your favorite seasonal latte habit. Email stays pretty budget-friendly until you're really scaling up, while texting your wonderful people can add up. Listen, and unless you running for congress or got a super PAC then you ain't got the people (or the coins) to be sending looong a$$ text messages on the regs. PLUS images? In this timeline!? Stand down! Honestly, I think SMS shines the brightest for many as part of their retention and engagement strategy. Not so much on the acquisition side. (some industries and price points more than others of course) Maybe you connect initially through that perfect TikTok moment, but it's the thoughtful text reminder when they're about to run out of their favorite product that keeps them coming back to you again and again. Food for thought... Speaking of eating (and copy strategies that ATE)... DON'T FORGET! I'm hosting my "QUICK COPY THAT CONVERTS" workshop TOMORROW at 1PM ET, and I'd love to see you there! I'll walk you through my Ride or Buy Framework, the GOAT of copy gut checks -- the "So What?" Test, and my Rapid Writing Method that'll have you creating website and email copy fast, juicy, and dare I say fun (*chill*) Grab your spot: [LINK] Can't wait to see you there (maybe bring your favorite snack?) Christina Torres P.S. Can't make it live? Fuggedahboutit – the replay will be available for 48 hours. And everyone gets my Stay Ready Site Scorecard just for joining us. It's going to be SO good! |
Run and Tell That LLC - Ride or Buy Copy Agency
Founder & Chief Creative Officer @ 🏃🏽♀️ Run & Tell That • ✍🏼 Ride or Buy Sales Pages 💸 🎨⚙️ | Reel Luvah • Strategist • Done'n A Day Copywriter • Hyper-focused • Under-caffeinated • Periodt!
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