Pull up a seat, Reader

Let’s have a real talk about something the “entrepreneurship gurus” don’t want you to know: I’ve got a day job, and I’m not planning to quit anytime soon. gasp

Here’s the piping hot tea – the side hustle industry is FULL of people telling you to “burn the boats” and “go all in.”

Some mean well (bless their hearts), sitting pretty in their two-income households or cushioned by their trust funds.

They’ve forgotten (or never knew) what it’s like to watch your bank account do the limbo every month.

Look, I’ve been around the block. I’ve fired clients, been fired by clients, and you know what? Either way, my bills were paid.

Why?

Because my “soul sucking” day job has my back. It’s flexible, comes with health insurance, and honestly? They’re doing good work AND paying for my leadership training.

I’m not about to ditch that stability just to fit someone else’s entrepreneurial fantasy.

(Quick sidebar: happily married folks keep scrolling... this for my solo baddies)

Real talk: I call my job my boo thang, my sugar daddy, my partner-in-crime. And why shouldn’t I? For us singles out here, our job is often our ride-or-die. And let me tell you – I’ve seen enough loveless marriages and loved ones trapped in financial handcuffs to know that’s not the answer either.

Some folks are stuck in relationships (or situations) that are crushing their souls because they need the security, and they’re too emotionally drained to even think about launching their dreams. Nah b, chill!

But here’s what I really love about keeping eggs in multiple baskets:

- When a client starts playing games with boundaries? Bye!

- Project timeline getting disrespected? ✌️

- Team getting steamrolled? Not on my watch!

Because whether they’re my only client or my eighth, my rent direct deposit is coming through real smooth.

And we can't forgot those business pivots and “learning experiences” (aka oopsies). You know what’s awesome?

Being able to pivot FAST when your kid’s tuition or next month’s groceries aren’t hanging in the balance. Just saying!

The tea that needs spilling: You’d be shocked how many of these “full-time entrepreneur” influencers are quietly collecting a paycheck right now. They’re out here preaching about quitting your job while their LinkedIn is fresh with a new promotion. I see you! 👀

Maybe you’re like me – a bit risk-averse, enjoying those paid vacation days, and happy making an extra 60K a year on your own terms.

LOVE THAT FOR US! There’s no shame in my game.

Here’s what I know for sure: You’re going to do what works best for YOU with what you’ve got. And baby, you’ve got nothing but receipts proving you can make it happen.

It takes a village to juggle it all. But trust me – there’s nothing you can’t launch when you got a:

- A laundry pick-up/drop-off service on speed dial

- Some calendar-blocking finesse

- And a Happy Copy Hour session to make sure your website and sales pages are working overtime while you catch those Z’s (or a flight with that PTO.)

Got your back -- always,

P.S. Speaking of Happy Copy Hour… got some spots opening up next month for folks who want their copy to work as hard as they do.

Just hit reply and I'll send you the link (it's also staring at you in bright pink above)!

Christina Torres​
​Chief Creative Officer
​Run & Tell That - Copy. Content. Culture.
​w: www.runandtellthat.co e: christina@runandtellthat.co​