HeyReader,

Is your website secretly sabotaging your bag?

I’ve reviewed maybe a hundred websites (definitely 50+) at this point for seasoned entrepreneurs and side hustlers and I noticed the same expensive "oopsies!" over and over again.

Today, I’m sharing the top 3 website copy mistakes that are silently killing your conversions (and what to do instead).

MISTAKE #1: FOCUSING ON FEATURES INSTEAD OF TRANSFORMATION

Most website copy reads like a resume: “I do this, I offer that, I’m certified in XYZ.”

But here’s the harsh truth: your potential clients don’t care about your features, certifications, or even your process (not yet anyway)… they care about the TRANSFORMATION you can provide.

Instead of: “I offer a 6-week coaching program with weekly calls and a private Slack channel.”

Try: “In just 6 weeks, you’ll go from feeling overwhelmed by your business to having clear systems that run like clockwork—even when you’re juggling your 9-5 and family responsibilities.”

See the difference? One lists what you get, the other paints a picture of the transformation.

MISTAKE #2: FAILING THE “SO WHAT?” TEST

Every single line of copy on your website should pass the “So What?” test. If your reader can look at any sentence and think “So what? Why does this matter to me?” – that copy needs to be reworked.

For example:

❌ “I’ve been in business for 5 years and have a certification in XYZ.” So what? How does this help ME?

✅ “5 years of experience and umpteenth certifications later means you’ll get proven strategies that have already helped 100+ business owners just like you increase their sales by 30% while working fewer hours.”

The first statement is about YOU. The second ties your experience directly to the reader’s desired outcome.

MISTAKE #3: MAKING VISITORS WORK TOO HARD

Your website visitors shouldn’t need Waze to figure out what you offer or how to work with you. If they have to click around searching for information or scroll forever to find your pricing, they’ll bounce.

The solution? Clear, direct CTAs and a streamlined user experience.

Your visitors should know on page one (and every page after that):

🧠 What you offer

🧠 Who it’s for

🧠 How it helps them

🧠 What to do next

All within seconds. #NotBeingDramatic

WANT TO FIX THESE MISTAKES (WITHOUT SPENDING WEEKS REWRITING YOUR WEBSITE)?

I’ve developed a system that helps busy entrepreneurs create high-converting (low-procrasti-cleaning) website copy that you're proud to put EVERYWHERE... in a fraction of the time it typically takes.

And it is coming soon, like weeks away soon, and I’d love to give you early access (hint hint: and discounts + sick bonuses + free workshops) when it launches.

​[JOIN THE WAITLIST]​

In the meantime, I’ll be here. Fighting with my Asana. And sweet talking ThriveCart (LOL)

Talk soon,

P.S. Which of these website copy mistakes resonated with you the most? Hit reply and let me know — I want all the tea read every response!

Christina Torres​
​Chief Creative Officer
​Run & Tell That - Copy. Content. Culture.
​w: www.runandtellthat.co e: christina@runandtellthat.co​