Reader? Have you ever tried defining your brand voice and ended up with some snooze-worthy adjectives like “professional,” “warm,” or “authentic”? That’s about as helpful as your aunty telling you to “just be yourself” before the blind date she set you up with. THANKS TITI, but that doesn’t tell me what to say when they ask me about my hobbies or how many kids I want. (do people still have those....?) The Shondaland Hack That’ll Save Your Damn Life: So here’s what the TV world does and I’m...
9 days ago • 3 min read
Reader, fellow do-it-all-er! Remember filling out your own college financial aid forms because your parents were working double shifts or simply didn’t know where to start? Or advocating for abuela at doctor's appointments because the system wasn't built for her? Translating not just language, but entire worlds of institutional barriers nobody prepared your family for? That unpaid labor wasn’t just about tech support – it was about surviving systems designed to exclude. Banking forms your...
14 days ago • 2 min read
Ummm right, So I was driving yesterday, feeling some type of way about SMS marketing, and just had to PULL OVER to record my thoughts. (and grab my dunkin mobile order). Ya know, SMS is a lot like that close friend who knows exactly when to check in. It's personal in the best way. Start paying attention to the brands you actually love hearing from. For me, my skincare faves? yes please. Wisp reminders for my lady business? thanks boo. Just in time for PR trip numero dos. But is this SMS...
21 days ago • 1 min read
Reader!!! SoOoOo... I went on an Instagram break a few weeks ago. (because sometimes you just need to NOT see another infographic about how to "show up authentically" while filtering your face to the gawds). When I finally emerged from my social media cave, TikTok was HOT(and on the verge of collapse JK JK), and I dove in headfirst. And CHILD. Let me tell you who/what/where tickles my brain's fancy: Lady Grayy Wigs. Not because I needed a new 'do (though their wigs are GIVING). But because...
22 days ago • 2 min read
Hey Reader, Sound familiar? "I've been procrastinating on my website copy for MONTHS. With your framework, I wrote the whole thing in ONE WEEKEND—and I've already had three people book discovery calls directly from my site!" That message from Jessica, a wellness coach and mom of two who runs an online business while working full-time, as a chiro, made my whole month. Jessica was stuck in a cycle that might sound familiar: 😤 Starting her website copy, then scrapping everything and starting...
23 days ago • 2 min read
HeyReader, Is your website secretly sabotaging your bag? I’ve reviewed maybe a hundred websites (definitely 50+) at this point for seasoned entrepreneurs and side hustlers and I noticed the same expensive "oopsies!" over and over again. Today, I’m sharing the top 3 website copy mistakes that are silently killing your conversions (and what to do instead). MISTAKE #1: FOCUSING ON FEATURES INSTEAD OF TRANSFORMATION Most website copy reads like a resume: “I do this, I offer that, I’m certified in...
about 1 month ago • 2 min read
HEYYY Reader!!! OMG can we just talk about how EXHAUSTING this whole marketing scene is right now?? Remember when marketing wasn’t all about cooking and barking on TikTok or creating those mind-numbing LinkedIn carousels that NOBODY reads? BAHAHA JK!!! None of us remember that! And I KNOW you’re over there feeling like if you don’t email, sms, go live and post 17 times a day, your business might as well be DOA 💀💦 But LISTEN UP, my gorgeous doing the most biz-nazz owner: YOU👏DON’T👏HAVE👏TO👏...
about 1 month ago • 2 min read
Pull up a seat, Reader Let’s have a real talk about something the “entrepreneurship gurus” don’t want you to know: I’ve got a day job, and I’m not planning to quit anytime soon. gasp Here’s the piping hot tea – the side hustle industry is FULL of people telling you to “burn the boats” and “go all in.” Some mean well (bless their hearts), sitting pretty in their two-income households or cushioned by their trust funds. They’ve forgotten (or never knew) what it’s like to watch your bank account...
about 2 months ago • 3 min read
Hey Reader! I'm in heavy content and copy mode for my Stay Ready Course Bundlecoming in March, and I figured I'd let you into the not-so-sexy part (or is it the sauciest EVER?!) Wanna know what makes copywriting 90% easier? It's not buzz words or sexy psychology hacks. It's being ridiculously organized with your research. (NERD ALERT 🤓) Let me share da sauce! First, every page gets a color-coded label system in the header (yes, I'm that person 😉). I mean, how else are you supposed to...
2 months ago • 2 min read
